Startup Advice From John Mattera


If you’re thinking about starting your own business, you may be feeling overwhelmed. There’s so much information out there about what it takes to make it happen. I’m here to be your guide! Here are some quick tips on how to get started:

Start With Your Passion

So, what do you need to know? Well, first of all, start with your passion. That’s right–the thing that gets your blood pumping and makes you want to leap out of bed every morning is probably the best place for you to start if you’re looking for a business idea. John Mattera Your passion is what will keep you going when things get tough (and they will), and it’s also the reason why people are interested in what it is that makes up their lives.

Passionate people tend not only to have more energy but also draw other passionate individuals into their orbit–which means that if someone else shares an interest in what excites me about my project or idea, then there’s a chance they’ll become part of my team!

Define Your Audience

Now that you’ve decided to start your own business and have an idea for what it’s going to be, it’s time to define who your audience is. If you don’t know who they are, how can you expect them to buy from you?

The first step in defining your audience is figuring out what they want and need, says John Mattera. This can be done By interviewing people in similar industries or even just asking friends and family members what they would use if they had the same problem that your product solves. Then, after determining the needs of this group of potential customers (or “market”), move on towards finding out how much money they’re willing to spend on solving those problems.

Create A Product You Love

If you love what you’re doing, then it won’t feel like work at all. You’ll be excited about every aspect of your new venture–from creating a name for yourself in the industry, to hiring employees and building relationships with clients. Focus on making sure that all of these parts are working together harmoniously so that they create an overall positive experience for your customers or clients.